# Interactive video platform ## Drive engagement with interactive video Engage viewers like never before. Turn your videos into dynamic experiences with quizzes, shopping, and branching narratives — in just a few clicks. [Request a demo](/content/enterprise/request-demo/index.html) Learn how interactive video works Engage viewers like never before. Turn your videos into dynamic experiences with quizzes, shopping, and branching narratives — in just a few clicks. ## You're in great company __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ## Interactive video should be intuitive - Tired of clunky experiences? Interactive videos shouldn’t be difficult to create or view - Need better results? Engagement and information retention don’t meet expectations - Want deeper insights? Lackluster analytics can leave you with blind spots ## Turn viewers into active participants ### Easy-to-use interactive video editor Our drag-and-drop editor not only makes it easy for any video to become interactive — it also helps increase engagement, information retention, and conversions. ### Test knowledge with quizzes and polls Embed knowledge checks directly into your training. Utilize quizzes, polls, and SCORM/LMS integration to build engaging learning experiences. Track learner progress with detailed analytics and ensure comprehension. ### Gamify your videos Craft dynamic learning paths with video branching and gamification. Boost knowledge retention by allowing learners to explore content based on their needs and choices. ### Create interactive product videos Educate viewers with interactive overlays and sticky hotspots. Highlight key features and benefits, guiding them through your product or service with engaging visuals and information. ### Shop directly within videos Enable direct purchases with "add to cart" functionality right in your videos. Track viewer engagement and conversions to understand buyer behavior and optimize your sales funnel. ## Get better results with interactive video - 3x more engagement - 32% higher knowledge retention - 9x greater purchase intent ## High-impact interactive video features - ### LMS compatibility New Integrate videos into existing platforms - ### Hotspots Add clickable points to any video element - ### Accessibility New Alt text descriptions ensure understanding - ### Time triggers Automate actions within videos - ### Deep analytics New Actionable insights into viewer behavior - ### Video branching “Choose your own adventure” experiences - ### Quizzes and polls Test knowledge and gather feedback - ### Add to cart Shoppable hotspots turns viewers into customers Show more Ready to make interactive videos for engaging experiences? [Talk to Sales](/content/enterprise/contact-us/index.html) ## How Vimeo customers use interactive video - [**Non-stop dogwear**\ \ This leading retail brand boosted conversion by 34% with interactive video while slashing customer returns.](/content/customers/nonstop-dogwear/index.html) [Learn more](/content/customers/nonstop-dogwear/index.html) - [**LG Electronics**\ \ This global brand communicates complex product information to its customers with interactive video.](/content/customers/lg/index.html) [Find out how](/content/customers/lg/index.html) - [**Ringier**\ \ A premier ad agency improved results for its clients with interactive video, yielding a higher CTR, engagement, and transactions.](/content/customers/ringier/index.html) [See Ringier’s results](/content/customers/ringier/index.html) ### ### What are some real examples of interactive videos? Interactive videos change the way we watch by turning passive viewing into an engaging experience, enabling viewers to take part in the content. Popular examples are branching narratives, where your choices influence the outcome. Other applications include shoppable videos that let you click on items for instant purchase, quizzes and polls integrated into educational or training videos to assess understanding, and 360-degree videos that allow you to navigate a virtual space by moving your perspective. These interactive features boost engagement and can result in tailored content journeys. ### ### How can I create interactive videos? Creating an interactive video starts with planning non-linear paths and interaction points, like where a viewer can make a choice or respond to a question, then uploading your video to a platform like Vimeo. Using the editor, you can add clickable buttons, hotspots, quizzes, polls, or branching logic to guide viewers. Finally, test and publish the video to access detailed engagement analytics. ### ### Do I need technical skills to create interactive videos? No, Vimeo's interactive video editor is designed to be user-friendly and intuitive. It doesn't require coding knowledge or professional video knowledge. ### ### How does interactive video impact engagement and conversion? Interactive video helps to boost engagement by making viewers active participants — encouraging them to click on different hotspots and make selections. This increased attention has been shown to result in higher conversion rates by providing direct calls-to-action and relevant information at key moments. ### ### Are interactive videos optimized for mobile devices? Yes, Vimeo's interactive features are designed to be responsive and function well on various devices, including mobile phones and tablets. ### ### Is interactive video a good investment for my marketing or training strategy? Yes, it certainly can be if your strategy is focused on maximizing engagement, viewer retention, or sales conversion rates. ### ### Can I use my own branding and custom fonts in interactive videos? Yes, you can leverage branding from your brand kit to apply to your interactive video. Our interactive editor allows you to upload your logo and fonts and change any interactive element color to meet your brand standards.