Engage Audiences with Interactive Video Software on Vimeo

Interactive video platform

Drive engagement with interactive video

Engage viewers like never before. Turn your videos into dynamic experiences with quizzes, shopping, and branching narratives — in just a few clicks.

Request a demo

Learn how interactive video works

Engage viewers like never before. Turn your videos into dynamic experiences with quizzes, shopping, and branching narratives — in just a few clicks.

You're in great company

__
__
__
__
__
__
__
__
__
__
__
__
__
__
__
__
__
__

Interactive video should be intuitive

Interactive videos shouldn’t be difficult to create or view

Engagement and information retention don’t meet expectations

Lackluster analytics can leave you with blind spots

Turn viewers into active participants

Easy-to-use interactive video editor

Our drag-and-drop editor not only makes it easy for any video to become interactive — it also helps increase engagement, information retention, and conversions.

Test knowledge with quizzes and polls

Embed knowledge checks directly into your training. Utilize quizzes, polls, and SCORM/LMS integration to build engaging learning experiences. Track learner progress with detailed analytics and ensure comprehension.

Gamify your videos

Craft dynamic learning paths with video branching and gamification. Boost knowledge retention by allowing learners to explore content based on their needs and choices.

Create interactive product videos

Educate viewers with interactive overlays and sticky hotspots. Highlight key features and benefits, guiding them through your product or service with engaging visuals and information.

Shop directly within videos

Enable direct purchases with "add to cart" functionality right in your videos. Track viewer engagement and conversions to understand buyer behavior and optimize your sales funnel.

Get better results with interactive video

High-impact interactive video features

New
Integrate videos into existing platforms

Add clickable points to any video element

New
Alt text descriptions ensure understanding

Automate actions within videos

New
Actionable insights into viewer behavior

“Choose your own adventure” experiences

Test knowledge and gather feedback

Shoppable hotspots turns viewers into customers

Show more

Ready to make interactive videos for engaging experiences?

Talk to Sales

How Vimeo customers use interactive video

[**Non-stop dogwear**

This leading retail brand boosted conversion by 34% with interactive video while slashing customer returns.](/content/customers/nonstop-dogwear/index.html)

Learn more

[**LG Electronics**

This global brand communicates complex product information to its customers with interactive video.](/content/customers/lg/index.html)

Find out how

[**Ringier**

A premier ad agency improved results for its clients with interactive video, yielding a higher CTR, engagement, and transactions.](/content/customers/ringier/index.html)

See Ringier’s results

### What are some real examples of interactive videos?

Interactive videos change the way we watch by turning passive viewing into an engaging experience, enabling viewers to take part in the content. Popular examples are branching narratives, where your choices influence the outcome. Other applications include shoppable videos that let you click on items for instant purchase, quizzes and polls integrated into educational or training videos to assess understanding, and 360-degree videos that allow you to navigate a virtual space by moving your perspective. These interactive features boost engagement and can result in tailored content journeys.

### How can I create interactive videos?

Creating an interactive video starts with planning non-linear paths and interaction points, like where a viewer can make a choice or respond to a question, then uploading your video to a platform like Vimeo. Using the editor, you can add clickable buttons, hotspots, quizzes, polls, or branching logic to guide viewers. Finally, test and publish the video to access detailed engagement analytics.

### Do I need technical skills to create interactive videos?

No, Vimeo's interactive video editor is designed to be user-friendly and intuitive. It doesn't require coding knowledge or professional video knowledge.

### How does interactive video impact engagement and conversion?

Interactive video helps to boost engagement by making viewers active participants — encouraging them to click on different hotspots and make selections. This increased attention has been shown to result in higher conversion rates by providing direct calls-to-action and relevant information at key moments.

### Are interactive videos optimized for mobile devices?

Yes, Vimeo's interactive features are designed to be responsive and function well on various devices, including mobile phones and tablets.

### Is interactive video a good investment for my marketing or training strategy?

Yes, it certainly can be if your strategy is focused on maximizing engagement, viewer retention, or sales conversion rates.

### Can I use my own branding and custom fonts in interactive videos?

Yes, you can leverage branding from your brand kit to apply to your interactive video. Our interactive editor allows you to upload your logo and fonts and change any interactive element color to meet your brand standards.